STORE BLOG

A New Ultra-High Rotation Track Hub Has Arrived

A New Ultra-High Rotation Track Hub Has Arrived

Kicking off the new year with our first release of 2026 is a product BROTURES has spent years developing—what we can confidently call an “abnormally smooth-spinning track hub.” BROTURES TRIPLE THREAT...

A New Ultra-High Rotation Track Hub Has Arrived

Kicking off the new year with our first release of 2026 is a product BROTURES has spent years developing—what we can confidently call an “abnormally smooth-spinning track hub.” BROTURES TRIPLE THREAT...

A Short Riser That Brings “Those Days” Back — Refined for Today’s Style

A Short Riser That Brings “Those Days” Back — R...

Back to THAT Street now. As interpretations of fixed-gear bikes continue to diversify, we’ve found ourselves wanting to return once again to that original experience. Cutting through traffic.Avoiding obstacles.Controlling a...

A Short Riser That Brings “Those Days” Back — R...

Back to THAT Street now. As interpretations of fixed-gear bikes continue to diversify, we’ve found ourselves wanting to return once again to that original experience. Cutting through traffic.Avoiding obstacles.Controlling a...

721TR Returns in a New Color “MATT GREY” — Final Arrival

721TR Returns in a New Color “MATT GREY” — Fina...

For 17 years, the 721TR has been loved by countless street riders as a track bike. As LEADER takes a step toward its next stage, this latest shipment will mark...

721TR Returns in a New Color “MATT GREY” — Fina...

For 17 years, the 721TR has been loved by countless street riders as a track bike. As LEADER takes a step toward its next stage, this latest shipment will mark...

The Origin of DOSNOVENTA: The Barcelona Rises Again

The Origin of DOSNOVENTA: The Barcelona Rises A...

Every brand has a beginning.For DOSNOVENTA, that beginning was Barcelona. In Winter 2025, the frame that defines the brand’s roots returns — refined, reinterpreted, and ready for the street once...

The Origin of DOSNOVENTA: The Barcelona Rises A...

Every brand has a beginning.For DOSNOVENTA, that beginning was Barcelona. In Winter 2025, the frame that defines the brand’s roots returns — refined, reinterpreted, and ready for the street once...

Where Is This Hand-Built Wheel Now?

Where Is This Hand-Built Wheel Now?

When someone from out of town asks for a hand-built wheel,I can’t help but imagine what kind of bike it’s going on and how they’re planning to ride it. Rim,...

Where Is This Hand-Built Wheel Now?

When someone from out of town asks for a hand-built wheel,I can’t help but imagine what kind of bike it’s going on and how they’re planning to ride it. Rim,...

― The Final Chapter of the Eagle. The Beginning of What Comes After. ―

― The Final Chapter of the Eagle. The Beginning...

“THE LAST EAGLE EDITION” “High-end” is a word that is thrown around far too easily.But LEADER believes that true high-end belongs only to products created with the will to carry...

― The Final Chapter of the Eagle. The Beginning...

“THE LAST EAGLE EDITION” “High-end” is a word that is thrown around far too easily.But LEADER believes that true high-end belongs only to products created with the will to carry...