To show our deepest gratitude to the community that keeps us moving, "725DAY" is back.
What is 725DAY?
725DAY is a day dedicated to the streets we run and the riders who live on them. To celebrate the heritage of the brand that defines our core and to feature the community that has supported us from day one, we are proud to host this special event. Named after LEADER's iconic first model, the 725TR, July 25th is officially "725DAY"—a day to put the spotlight on every LEADER owner worldwide.
#RideLeader on Instagram & Special Benefit
Show us how you ride. Share a feed post or Reel of your LEADER on Instagram with the hashtag #RideLeader.
Tag our global account and we will repost your ride to the world!
🎁 SPECIAL BENEFIT:
Tag our global account @brotures_global in your post, and we’ll DM you a 10% OFF parts coupon that you can use as many times as you want during the campaign period (July 18 – August 2)!
・BROTURES Global: @brotures_global (Tag here for the coupon!)
Last year, the global LEADER community blew us away with an incredible response. Whether you’re a long-time rider or just got your first frame this year, we want to see your setup.
27 Years of LEADER
It has been 27 years since the inception of LEADER. Seeing the track bikes we love most continuously dominating the streets worldwide for nearly three decades is nothing short of incredible.
This "725DAY" is our way of honoring the loyalty and passion of our riders. Bring your machine in, level up your ride, and let’s keep pushing the culture forward.
Join the movement.