BROTURES PLUMP RIM
Built to play hard. — The rim designed for you to "play" to your heart's content is finally here.
This rim pursues the ultimate toughness demanded by every heavy-duty rider.
The inspiration behind the creation of PLUMP lies in the recent surge of the "wide rim trend." Fatter tires are becoming increasingly popular among for fixed-gear bikes, and today's cyclists are no longer limited to city streets; more and more are embracing adventure styles like gravel and tracklocross.
While the WIVER rim focuses on “speed and lightness,” the PLUMP was born from our desire to create a rim that accommodates wider tires, delivers greater toughness, and resists damage far more effectively.
*Tires are not included.
As the name "PLUMP" suggests, we carefully calculated the silhouette with wide tires in mind, pursuing a shape that enhances the overall aesthetic cohesion of the setup.
So, how does PLUMP differ from other rims?
A key feature of its design is the adoption of a Box-Section structure.
The wide box construction suppresses lateral flex, resulting in a "tough rim" that resists the side loads encountered during landings, and sharp turns on rough, obstacle-ridden roads, skids in the city. We intentionally sacrificed some weight and aerodynamic efficiency to focus purely on durability.
From tricks and cyclocross to light dirt trails, PLUMP's appeal lies in its "manageable strength"—designed for riders who want the freedom to fully enjoy the street.
This rim is better suited for riders who prioritize security and a comfort over pure speed.
Be sure to pair it with a wider tire to fully experience its smooth, comfortable ride.
Sandblast Finish for Durability
The classic black color features a Sandblast Finish.
To achieve a subtly rugged texture and enhance durability, we applied sandblasting—a surface treatment technique in which abrasives are propelled at high speed.
Creating microscopic irregularities on the surface improves the adhesion of the anodized coating and offers several advantages, such as removing rust and dirt, paint stripping, base coat preparation, and reduced frictional resistance. This technique is widely used across many industrial applications, and our choice adapt it further reinforces the message: "PLUMP is built for durability."
"WIVER for speed, PLUMP for toughness."
With this, the lineup BROTURES original rims has grown. We're excited to see how you will enjoy your fixed gear bike with this new versatility and we look forward to your orders!
A new idea for fixed-gear bikes: fitting wide tires. Expand your freedom in both building and riding, and have some fun with PLUMP!