BROTURES means LEADER, and LEADER means BROTURES.
We've now established a special day for LEADER, a brand that's essential to us.
Inspired by LEADER's popular model, the 725TR, we've designated July 25th as "725TR Day" and are launching a special campaign to show our appreciation to all LEADER owners.
[#RideLeader Campaign]
On Instagram, post a feed or reel featuring your beloved LEADER bike with the hashtag #RideLeader.
Any model is welcome, and it doesn't matter whether you purchased it from BROTURES or not. If you post, you'll receive free service on all customization, repairs and overhaul work, at any BROTURES store. *Overhauls are available on a first-come, first-served basis.
Period : July 15 (Mon) - July 27 (Sun)
Stores : Harajuku / Osaka / Kichijoji / Yokohama
Special Offer : Free service fee (Overhauls are first-come, first-served at each store)
WHY DID WE CREATE "725TR DAY"?
The 725TR is a fixed gear bike developed in 2008 specifically for street riding. Until then, most fixed gear bikes were customized from racing track bikes, but the 725TR was designed from the ground up with the street in mind. It's been loved as the model that embodies LEADER's iconic phrase – “Fastest on the Street.”
Today, fixed gear bike races and events are held around the world, closely tied to culture, music, and fashion. The scene has evolved uniquely in each country and region, and it continues to grow.
Among it all, we believe that the California-born 725TR has been a driving force behind this moment, continuing to inspire and captivate riders across the globe.
BROTURES was founded in 2009. We hope many more people will continue to enjoy the 725TR, which has grown alongside us and was born around the same time.
To express our gratitude, BROTURES mechanics will service your LEADER free of charge.
To all LEADER owners, we invite you to join the #RideLeader campaign!